SCOPE OF USE
DOS
We use the logo variant without a bubble exceptionally in cases where using the logo in a bubble is not appropriate.
EXAMPLE:
- on promotional and gift items
- on very small products and packaging
- on very small POS materials
- on logo highlighting
- on samples
Don'ts
EXAMPLE:
We do not use it in image communication (advertising and campaign visuals, flyers, banners, online formats, etc.) or in combination with a wave of freshness.
Protection zone
33 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo