Every day we make hundreds of decisions that burden us and complicate our lives. That's why we need to simplify it wherever possible.
Syrokrém is a familiar, tasty, high-quality and nutritious cheese, exactly what cream cheese should be. It is a guaranteed daily reliable salvation from hunger, always tastes great and feeds individuals and groups quickly and easily. Its quality and excellent spreadability make it suitable for spreading on sandwiches, canapes or dipping.
It plays the role of a reliable and familiar companion in the household, of which we can be sure that it will always keep its word and do what it promised.
The visual identity transforms the reliability, simplicity and stability of fresh Syrokrém into design. It can also pleasantly surprise with something new, but it is always in line with how we have known it for a long time.
The design is dominated by blue and white, clean and fresh photography with an emphasis on taste and minimalist style, which together create a design clarity and identity, recognizable at first glance. The main task is not to complicate anything, on the contrary, to simplify everything that is possible, while still bringing new inspiration.