CONTENT & ILLUSTRATIONS

Photographed visuals are the primary medium, a reflection of reality. They occupy a place in the brand's image communication. They are used primarily to present products and occasions where Syrokrém is used. We show either the process of preparation and eating - spreading, dipping or preparing canapes, or we show the finished prepared food.

The Syrokrém brand also suits cartoon visuals that combine the product and the opportunity to use it with a strong focus on humor and exaggeration of the situation.

They are used more on social networks and in the digital environment. They are not a replacement for photographed visuals, but a secondary addition. They do not build the brand image, but rather present situations in which it is worthwhile to have Syrokrém on hand. In this case, the product is not displayed completely realistically, but its recognizability is preserved.

The illustrations consist of a smaller number of elements, but at the same time work with details in individual elements. Light shades are used for the background in the illustrations that do not overwhelm the depicted situation or product.

The Syrokrém brand can also use monochrome illustrations – for example, where it is not technically or financially possible to use a full-color version. Also in cases where color would be too distracting.

In the monochrome case, the illustration is made up of a combination of contour lines and solid areas that combine negative and positive space.

Since this is a monochrome illustration, it is very important to pay attention to overall clarity so that individual elements and products do not merge into an illegible composition.